Marketing for Attorneys

31 Aug

Very few marketers specialize in working for attorneys, because it’s a peculiar industry, with a lot of differences from others.  Your clients and potential clients are extremely busy, their time is valuable. These are not the kind of people that can be tricked into watching a cute video. They expect to receive information, they want to take something away at the end of the video – otherwise it translates into five wasted minutes. Even more interestingly, the target audience is hooked to cell phones and their small screens. Your clients are highly mobile, and they’re always on call, they’re always connected and interested in making more connections. Hence, the format and the layout of the video have to be suitable for watching on the smartphone screen. On the bright side, if they find the content interesting, they’re more likely to share it with their peers.   It’s difficult for a practice to stand out from the rest. You can’t appear too different and original, because
http://www.blogtalkradio.com/sportofwinning/2015/08/31/marketing-for-attorneys

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: